The Cambridge STEAM Fest celebrates science, technology, engineering, art, and math (STEAM). This branding concept emphasizes hands-on learning—gaining knowledge through experience, not just observation. The logo, inspired by tape, reflects the materiality of STEAM education.

Science Festival

Two vertical banners on a street pole promoting the Cambridge Fest, taking place April 11-12. The left banner shows colored wires and the dates; the right banner features a cardboard robot with a box head, wire arms, and a link to the event's website

Another way to promote the event is by activating commuter spaces, like the MBTA. Parents on their way to work or students heading to school can engage with an interactive billboard during their commute.

Yellow caution tape with red text reading 'Science', 'Technology', 'Engineering', 'Art', 'Math'.

The website is a click and drag experience which invites users to explore and discover.

A computer monitor displaying a bright yellow webpage with event details, a tablet with a red screen showing a menu with options like About, Festival guide, At-home prompts, Contact, a black backpack with a yellow logo reading +TEAM, and part of a white background desk.