I supported the launch of Staples’ first Easy Deal Days event, created to compete with Amazon Prime Day, by applying campaign creative across in-store signage, email, social, and site banners while aiding in the implementation of the pricing and badging system. This cohesive, cross-channel execution contributed to a +5 bps increase in market share and helped acquire new Rewards customers, strengthening Staples’ presence and consideration during a key promotional period.