I had the unique opportunity to work on the reimagined Staples Weekly Ad from both marketing and design perspectives. On the marketing side, I partnered with the digital team to create innovative, personalized user experiences—translating complex back-end data into a seamless, engaging format that prioritized offers based on each customer’s shopping history. On the design side, I developed creative standards and guidelines for the new site, and with the Back-to-School launch, designed the ad header and banners to align with the seasonal treatment.