I created a brand identity system for PrimeLink Healthcare Staffing, a local company that connects qualified nurses with healthcare institutions. The goal was to craft a visual identity that feels friendly, straightforward, and genuine, reflecting core values of trust, professionalism, and compassion. The concept highlights PrimeLink as the vital link between nurses and institutions, brought to life through geometric, link-inspired typography and a custom heart symbol that reinforces the brand’s approachable and caring nature.
